Amazon’s Fire TV now lets you sign in just once for cable apps

Amazon is eliminating the frustration of having to constantly re-enter your cable credentials whenever you install certain apps on its Fire TV streaming gadgets. Like Apple before it, Amazon has now introduced a Single Sign-On feature that remembers your account information across TV Everywhere apps from the likes of A&E, AMC, HGTV, and more. (Supported networks and participating cable operators vary between the two.)

Single Sign-On already supports most major cable and satellite providers with the glaring exception of Comcast Xfinity. But Spectrum, DirecTV, Dish, Optimum, Verizon FiOS, and many others are covered.

Amazon says the feature will be rolling out over the next several hours for all of the below apps. Single Sign-On supports all existing Fire TV, Fire TV Stick, and Fire TV Editiontelevision products. Obviously some key channels (HBO, for instance) are still missing, but it’s not a terrible list to start. AFTVnews has some screenshots if you want to see how the process works.

  • A&E
  • AMC
  • BBC
  • Bravo
  • CNN
  • Cooking Channel
  • DIY
  • E!
  • Food Network
  • Hallmark
  • HGTV
  • History
  • Freeform
  • Lifetime
  • Syfy
  • TBS (coming soon)
  • Telemundo
  • TNT (coming soon)
  • Turner TCM
  • Travel Channel
  • USA

Roku hasn’t yet added any type of equivalent feature for its own very popular streaming device lineup. So you’ve still got to enter passwords multiple times to use these same apps. But since two of its major rivals now offer single sign-on, you’ve got to believe that the company is working to enable something similar very soon.

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