Amazon’s marketing advertisements are gaining faster than expected in a market dominated by Google and Facebook.
The world’s biggest online retailer has gained $4.6 Billion in advertisement sales this year which is equal to 4.2% of total online ad market.
Google and Facebook remain the dominant digital advertising companies, with a combined of $111 Billion, which is 58% of the total market. Investors believe that this sector of advertisement has a very large scope. Amazon;s shares went up by 66% this year.
Amazon’s push into grocery business is also increasing the company’s net revenue.